Sarda Dairy expands footprint with launch of Vachan Farm Classics Cow Milk in Mumbai ......
Premium quality, pure, healthy cow milk for health-conscious consumers
Mumbai, 8th July 2021: Sarda Dairy and Food Products Limited (SDFPL), one of the India’s largest integrated dairy farms, today announced the expansion of its product portfolio in Mumbai with the launch of its Vachan Farm Classics Cow Milk. The premium cow milk, completely untouched by human hands - right from milking to packaging, will be available in the city in 500 ml pouches. The launch of Vachan Farm Classics Cow Milk marks another step in the company’s efforts to provide consumers pure and hygienic products that are fresh and superior in taste. SDFPL’s Vachan brand of milk and dairy products are currently available in more than 74 cities in the country across 10 states.
Commenting on the launch, Mr Pankaj Sarda, Joint Managing Director, Sarda Group said, “The launch of Vachan Farm Classics Cow Milk in Mumbai marks yet another milestone in our efforts to offer discerning customers a superior, high-quality product that is pure, healthy and superior in taste. Our best-in-class international dairy farm practices along with state-of-the-art European milking and processing technology, ensures a highly hygienic ‘untouched by hands’ milking process that together with our 7 layered UHT packaging ensures zero contamination, and retains the purity of the milk. This packaging enables easy storage since it doesn’t require refrigeration and comes with a 90 days shelf life. Through this launch we are looking at further expanding our product portfolio in the Mumbai market and give customers access to a healthy, nutritious product.”
Vachan Farm Classics is a single origin milk, meaning it is completely sourced at the SDFPL farm. The thoroughbred 2000+ cows are fed planned meals every day with specially grown high-quality maize, soya and bran and are pampered by highly qualified vets. SDFPL has also implemented Israeli architecture for ventilation in its sprawling cow sheds to keep the surrounding cool and cows in a joyful mood. The milk goes through stringent testing at various points through FSSAI approved kits to ensure it is adulteration free, ensuring only the best quality milk reaches consumers. The milk is put through designated quality tests that include physio-chemical, microbiological and organoleptic tests.
Vachan Farm Classis will be available to customers through over 250 touchpoints including Modern Trade outlets such as Nature’s Basket, Star Bazaar, Foodhall, Hiko, etc as well as General stores. SDFPL will also be offering Vachan Farm Classics Cow Milk through ecommerce platforms such as Amazon and Flipkart.
Mr Sarda adds, “We firmly believe that everyone deserves to have access to pure and healthy milk. The platforms and stores that we have partnered with give us access to the exact set of customers who will understand and appreciate this value the Vachan Farm Classics brand brings to the table. The response we have received to Vachan Farm Classics Cow Milk, even before the launch, has been overwhelming! Our goal is to use this momentum to open newer markets for our milk producers and evolve into a truly national brand.”
About SDFPL: Established in 2011 in Raipur, Chattisgarh, Sarda Dairy and Food Products Limited (SDFPL), is a maker of a variety of dairy and value-added dairy items like packaged milk (toned, double toned, full cream, UHT and farm milk), curd, butter, butter milk, flavoured milk, paneer, mishti dahi, shrikhand, lassi, kadhi dahi, SMP, ghee, spray powder, peda, gulab jamun mix and dairy whitener which is sold under its brand 'Vachan'. Its state-of-the-art processing facility in Kharora,Raipur, Chhattisgarh with a total milk processing capacity of 2,00,000 lit/day makes it the largest milk and dairy product plant in Chhattisgarh. The dairy farm, spread over 115 acres, houses 2000+ animals of the high yielding Holstein Friesian breed of cows, with a peak milk output of 20,000 lit/day. The milk has been affirmed as having no pesticides, anti-biotics and insecticides by the NCML lab. The entire dairy operation is IT Integrated and runs on SAP with no human intervention. The organization has quality affirmation from FSSAI, ISO 22000: 2018, Halal, EIA, BIS certificate and Agmark. SDFPL also has a well-established collection network with 160 villages and collection centres covering 2800+ farmers.
About SEML: The Sarda Group is a conglomerate based out of Chhattisgarh with presence across 4 countries. The Group has presence in Energy and Mining, Metals and Alloys, Real Estate, Education, Dairy, Agriculture and IT sectors.
SARDA ENERGY & MINERALS LIMITED (SEML) - incorporated in 1973, is the flagship company of Sarda Group and parent company of SDFPL, listed on BSE and NSE, SEML is a vertically integrated producer of steel with captive iron-ore and coal resources, captive thermal power generation from waste heat & coal, manufacture and exporter of niche grade manganese based ferro alloys and a 2 STAR rated Export House, recognized by the Ministry of Commerce & Industry - Govt. of India.
Sarda Energy and Minerals Ltd (‘SEML’), had a consolidate turnover of INR 2343.00 crs and EBITDA of INR 664.00 crs. in FY21, it is listed on NSE and BSE and has a credit rating of ‘A+’ by CRISIL.
Reporter - Shahid Alam
