BAMMC Department organizes National Conference on

‘Emerging Trends in Mass Media during Pandemic’

Thakur Shyamnarayan Degree College (TSDC) of Kandivali (East), Mumbai organised a National Conference on ‘Emerging Trends in Mass Media during Pandemic’ on 30th November 2021 at 11 am on a virtual mode.

The main objective of this National conference was to gain an insight into the concept of how media changed itself in the challenging times and also how media shaped the thinking of the society during pandemic. This conference was also organised to understand how pandemic affected various media related sectors and what does the future look like for the media. 

In the year 2019, when COVID-19 hit the world with its dreadful effects, little did we know that the pandemic is going to change our lives forever? From wearing masks every day and making it a habit to the change in various industrial sectors and enviournment, COVID-19 brought a paradigm shift in our lives. During such difficult times, one of the most important roles was played by media. As media serves as the fourth pillar of democracy with its function to deliver truth to the audience, it was also instrumental in creating fears in the minds of individuals. It is interesting to know how media changed itself in this pandemic and what all new changes were introduced during this period, so to delve deep into this concept, 

The conference commenced with a welcome speech delivered by Ms, Duheeta Joshi, Assistant professor of BAMMC Department followed by The National Anthem, Ish-Stavan, Maharashtra Geet and finally the University song performed by the students of BAMMC all creating an aura of optimism and a sense of divinity. Further, the Principal of Thakur Shyamnarayan Degree College, Dr. Sharad Phulari Sir was invited to deliver the Inaugural address. Later, The Chief Guest of the National Conference, Dr. C. Sunanda Yadav Ma’am, HOD of the Ph.D. Department in Tilak Maharashtra Vidyapeeth, Pune was invited to deliver an inspirational address. The Conference proceeded with the Keynote address which was delivered by Ms. Shubhangi Pawar Ma’am, Founder of Shubh Media.

After a small lunch break, the conference then continued with the technical session hosted by Ms. Shipra Srivastava Ma’am, Assistant Professor of BAMMC Department where delegates presented their papers on various media related topic. Many students from the Thakur Shyamnarayan Degree College actively participated in this session and presented their papers and their ideas in the conference. Later, Dr. Amruta Pawar Ma’am, Coordinator of BAMMC Department delivered a valedictory speech and the event proceeded to the Felicitation Program conducted by Ms. Tanvi Limbachiya Ma’am, Assistant Professor of BAMMC Department where many students and faculties received awards for their work in the National Conference. The event concluded with Ms. Siddhi Parab Ma’am, Assistant Professor of BAMMC Department delivering the vote of thanks.

The conference was informational and helped in understanding the role of media in the society during pandemic. It shed light on the areas people are not aware about and defined the concept of living in the ‘new-normal’.